Assistant Director-Admissions (Focus Area in Campus Visits)

Wayne State College is seeking an Assistant Director- Admissions (Focus Area in Campus Visits)

The campus visit program is the single most important experience during the college selection process. This position performs the vital role of organizing and coordinating campus tours, information sessions, and other admissions events. The Assistant Director- Admissions ensures that visitors have a positive and informative experience, which helps shape their decision to enroll. This person is among the first people that prospective students and their families meet, therefore has a powerful effect on the first impressions of the College. This position requires the ability to relate effectively to people from a wide variety of backgrounds and to respond to unique and spontaneous situations. Responsible for hiring, training, and supervising multiple student employees.

Examples of Work Performed: 

1. Lead for event and visit strategy, collaborating with other departments to maximize the effectiveness of a campus interactions and prospective students and parents.
2. Oversee and maintain a master event calendar of all recruiting events across campus, ensuring Admissions participation and objectives are aligned with enrollment goals.
3. Strategically plan recruitment events and outreach with campus partners (academic, athletics, etc.) Includes presenting information regarding Wayne State College benefits and opportunities in one-on-one, small, and large groups settings.
4. Coordinate, participate and facilitate assessment in recruitment activities and events; including on campus; high school based; virtual events; campus visits; summer orientations; and group visits.
5. Create, develop, and maintain an effective working relationship with area high schools, community college staff, and community-based organizations as relates to ensuring Wayne State College’s participation or representation at public facing events. Events may include parades, county fairs, concerts, and high school or community college athletic events.
6. Coordinate budget needs for individual and group visits and monitor anticipated expenses; submit requests for approval as needed.
7. Maintain reports assessing effectiveness of activities and present reports to the Director of Admissions and Vice President for Enrollment Management.
8. Track and analyze prospects, recruitment and student data to meet recruitment outcomes set by the college. Analyze ROI and other key indicators necessary to help achieve enrollment goals. Maintain records of number of visitors and prepare monthly and year-end reports of visitation activities in student information systems.
9. Meet enrollment goals for assigned target recruitment events and areas and report progress of recruitment efforts on a regular basis.
10. Assist in the development, marketing and promotion for ongoing recruitment and enrollment events/activities which may include but not limited to: on-campus recruitment, yield, and new student registration events.
11. Counsel (via telephone, virtually, and in person) with prospective students and their families to encourage enrollment at Wayne State College including campus visits. Work closely with faculty and other staff to ensure availability and schedule campus visits.
12. Identify, plan and implement recruitment and on-boarding strategies for both campus-based as well as online students.
13. Create and manage communication workflows for visits, campus events, and other recruitment activities. Maintain appropriate follow-up communication with students regarding event information and the status of their applications for admission.
14. Act as supervisor and time-approver for the Navigator and Telecounselor workers. Develop and maintain effective recruitment, hiring, scheduling, and training practices for student workers.
15. Some evening and weekend hours are required.
16. Other duties as assigned by the Supervisor.

• Bachelor’s degree or admissions work experience.